7 Reasons to Choose Professional Realtor

It’s a tall task to learn how to sell your house without a realtor—and selling your home will likely be one of the biggest transactions of your life. Now, more than ever, it pays to hire a professional Realtor due to the Seller’s Market that we are currently experiencing.

This equates to the need for sorting through the multiple offer situation that most sellers find themselves in.  For example, you may have more than 10 offers to choose from. All have differences that would need explanation to know what is a strong offer, what may look like a strong offer, but has “hiccups”, and any that may be the best, but not always the highest price.  An agent will bring expertise to a complex transaction.  

If you, or anyone you know, are thinking of selling your house and would like to discuss further, I would love to meet with you to discuss how I can help: 585.503.9032

HERE ARE SEVEN REASONS WHY YOU MAY WANT TO CONSIDER HIRING A PROFESSIONAL REALTOR:

1. AGENTS AVOID EMOTIONAL SALES
Selling your home is typically an emotional process. Having an agent keeps you one step removed and makes you less likely to make mistakes, such as overpricing your home, refusing to counter a low offer because you’re offended, or giving in too easily when you have a deadline for selling. A realtor can follow up without communicating a sense of eagerness or desperation; following up is their job.  For instance, if the property sits on the market, the homeowner doesn’t know the reason the home is not selling.  Emotions will always be there for the seller, but constructive criticism can be easier to digest for the seller when it comes from a broker who is on their side, trying to get the best for them.
 
2. REAL ESTATE IS A FULL TIME JOB
Can you rush home from work every time someone wants to see your home? Can you excuse yourself from a meeting every time your phone rings with a potential buyer? At the end of a long workday, do you have the energy to take advantage of every possible opportunity to market your home? Are you an expert in marketing homes?  Do you have any experience doing so? Your answer to all of these questions is probably “no.” An agent’s answer to all of these questions is “yes.” In addition, by going through an agent, you’ll get a lockbox for your front door that allows agents to show your home even when you aren’t available.
 
3. AGENTS ACCESS LARGE NETWORKS
Yes, you can list your home yourself on Zillow, Redfin, Craigslist, and even the multiple listing service (MLS) that agents use. But will that be enough? You do not have relationships with clients, other agents, or a real estate agency to bring the largest pool of potential buyers to your home. A smaller pool of potential buyers means less demand for your property, which can translate into waiting longer to sell your home and possibly not getting as much money as your house is worth.
 
4. WEEDING OUT UNQUALIFIED BUYERS
An agent can find out whether someone who wants to view your house is really a qualified buyer or just a dreamer or curious neighbor. It’s a lot of work and a major interruption every time you have to put your life on hold, make your house look perfect, and show your home. You want to limit those hassles to the showings most likely to result in a sale.
 
It can be awkward for buyers to have the seller present, rather than the seller’s agent, when they’re touring the home.  When showing a house, the owner should never be present.  Nothing makes a potential buyer more uncomfortable than the current owner being in the house. When a seller is present, most buyers will rush through a house and won’t notice or remember much about what they saw.
 
5. PRICE NEGOTIATIONS TAKE SKILL
Even if you have sales experience, you don’t have specialized experience negotiating a home sale. Especially with multiple offers currently being a common occurrence, (anywhere from 2 up to 20 and above offers), it’s a huge undertaking to sort them all out and explain the details of each offer to find the one that will best suit your needs and guarantee a smooth transaction to closing.  An experienced selling agent may have negotiated hundreds of home purchases.  We know all the games, the warning signs of a nervous or disingenuous buyer.  Agents know the pulse of the market and what’s driving demand, which gives them an advantage by knowing what terms are worth negotiating for and which are worth letting go.
 
6. YOU MAY NOT SEE ALL OR SOME OF YOUR HOME’S FLAWS
Agents are experts in what makes homes sell. They can walk through your home with you and point out changes you need to make to attract buyers and get the best offers. They can see flaws you’re oblivious to because you see them every day—or because you simply don’t view them as flaws. An agent can also bring in a home stager to assess the current condition and market appeal of your home, possibly doing some or all staging throughout the house.

7. NAVIGATING THE LEGAL SIDE OF A REAL ESTATE SALE
A lot of legal paperwork is involved in a home sale, and it needs to be completed correctly by an expert.  Unless you’re a real estate attorney, your agent understands the details and can explain all the legal paperwork needed for a successful sale.  Once all paperwork is signed and completed, your agent will send everything to your attorney for approval of what has been written on the contract.
 
THE BOTTOM LINE
You might be tempted to avoid a real estate agent, save the commission, and just sell your home yourself.  While tempting, in most cases the risks of going it alone outweigh the benefits.  Working with a professional Realtor will give you a more successful sale, and higher sale price with the public listing of your property to the most qualified buyers available.   

If you, or anyone you know, are thinking of selling your house and would like to discuss further, I would love to meet with you to discuss how I can help: 585.503.9032